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Maternity T Shirts
Skip itSoft demand (-37.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Incredible$24.35avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$7.97–$44.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,032.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$182K$182K/yr · 838K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.6%return rate — above 5% kills the launch gate
Growth
Bad-37.2%90-day search growth — must beat 0% to launch