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Maternity Sweater
Skip itSoft demand (-68.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.09avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.18–$46.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good802.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$26K$26K/yr · 556K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-68.3%90-day search growth — must beat 0% to launch
Returns
Bad14.0%return rate — above 5% kills the launch gate