53
Maternity Skirt
Worth a lookShows a sweet-spot price point ($29.54 avg), but high returns (11.5%) keeps it on the watch list.
Avg price
Incredible$29.54avg listing price — sweet spot $15–$100
Price range
Great$12.84–$45.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+46.8%90-day search growth — must beat 0% to launch
Review moat
Good998.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 293K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate