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Maternity Shorts
Launch itA $929K/yr market growing +64.1% this quarter with returns at 4.2% — clears our launch bar.
Avg price
Great$22.10avg listing price — sweet spot $15–$100
Growth
Great+64.1%90-day search growth — must beat 0% to launch
Market size
Great$929K$929K/yr · 3.7M searches
Competition
Great39%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$6.24–$35.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,987.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand