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Maternity Shoes
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$38.70avg listing price — sweet spot $15–$100
Price range
Great$9.82–$61.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad7,664.19avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 436K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns