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Maternity Shapewear
Skip itHigh returns (8.3%) — this niche doesn't clear our bar today.
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Price range
Good$7.92–$28.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Good$308K$308K/yr · 736K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,138.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate
Signals High Returns