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Maternity Scrubs
Worth a lookShows a sweet-spot price point ($34.97 avg), but high returns (11.9%) keeps it on the watch list.
Avg price
Incredible$34.97avg listing price — sweet spot $15–$100
Price range
Incredible$15.78–$58.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great424.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$299K$299K/yr · 1.4M searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad11.9%return rate — above 5% kills the launch gate
Signals High Returns