50
Maternity Romper
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but high returns (11.4%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$30.24avg listing price — sweet spot $15–$100
Price range
Incredible$15.57–$53.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,654.66avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 709K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 5% kills the launch gate