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Maternity Flare Leggings
Skip itSoft demand (-42.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.82avg listing price — sweet spot $15–$100
Price range
Great$8.93–$47.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great404.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad7.7%return rate — above 5% kills the launch gate
Market size
Bad$51K$51K/yr · 113K searches
Growth
Bad-42.6%90-day search growth — must beat 0% to launch
Signals High Returns