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Maternity Coat
Skip itSoft demand (-74.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$43.35avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good522.66avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.04–$137.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$14K$14K/yr · 223K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.3%90-day search growth — must beat 0% to launch
Returns
Bad14.3%return rate — above 5% kills the launch gate
Signals High Returns