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53

Maternity Capris

Worth a look

Shows a sweet-spot price point ($27.78 avg), but a small market ($34K/yr) keeps it on the watch list.

Market size 8Growth 73Conversion 10Competition 83Returns 13Price range 81Avg price 95Brand share 77Review moat 59Quality gap 62

Avg price

Incredible$27.78

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Price range

Great$9.28–$42.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Growth

Good+57.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,143.09

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$34K

$34K/yr · 146K searches

Search terms