35
Martin Luther King Shirt
Skip itSoft demand (-92.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible95.91avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.65avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$9.79–$20.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 71K searches
Growth
Bad-92.5%90-day search growth — must beat 0% to launch