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Marquise Earrings
Skip itHigh returns (5.2%) — this niche doesn't clear our bar today.
Price range
Great$8.99–$67.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.65avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 246K searches
Review moat
Bad4,122.98avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Signals High Returns