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36

Marquette University Apparel

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A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 15Conversion 17Competition 51Returns 48Price range 85Avg price 95Brand share 28Review moat 43Quality gap 48

Avg price

Incredible$25.65

avg listing price — sweet spot $15–$100

Price range

Great$9.94–$50.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Review moat

Okay2,165.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch

Market size

Bad$17K

$17K/yr · 51K searches

Reviews