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38

Maroon Hoodie

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Soft demand (-60.2% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 6Competition 93Returns 14Price range 85Avg price 95Brand share 66Review moat 18Quality gap 48

Avg price

Incredible$23.39

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Great$9.59–$53.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,629.88

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$17K

$17K/yr · 160K searches

Growth

Bad-60.2%

90-day search growth — must beat 0% to launch

Reviews