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Maroon Beanie
Skip itSoft demand (-78.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.21–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,259.93avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 52K searches
Growth
Bad-78.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand