44
Mario Hat
Skip itSoft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.49avg listing price — sweet spot $15–$100
Review moat
Good734.42avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.58–$25.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$336K$336K/yr · 679K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Signals High Returns