39
Mario Hat and Mustache
Skip itSoft demand (-43.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.28avg listing price — sweet spot $15–$100
Review moat
Great475.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.39–$23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 34K searches
Growth
Bad-43.9%90-day search growth — must beat 0% to launch