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Mario and Luigi Hats
Skip itSoft demand (-13.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great141.35avg incumbent reviews — the moat a new listing must climb
Price range
Great$14.33–$29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.03avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 181K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Signals High Returns