50
Mardi Gras Masks
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-88.2% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$5.72–$55.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good541.37avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$96K$96K/yr · 126K searches
Returns
Bad7.7%return rate — above 5% kills the launch gate
Growth
Bad-88.2%90-day search growth — must beat 0% to launch