39
Mardi Gras Hat
Skip itSoft demand (-94.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great291.4avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$6.65–$42.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.75avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 115K searches
Growth
Bad-94.7%90-day search growth — must beat 0% to launch