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Mardi Gras Gifts
Skip itSoft demand (-94.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Good$6.95–$33.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,831.74avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad$35K$35K/yr · 67K searches
Growth
Bad-94.0%90-day search growth — must beat 0% to launch
Signals High Returns