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Mardi Gras Dress
Skip itSoft demand (-90.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.69avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$5.69–$81.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,567.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 346K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-90.8%90-day search growth — must beat 0% to launch
Returns
Bad14.9%return rate — above 5% kills the launch gate