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Mal Wig
Worth a lookShows beatable incumbent ratings (4.1★), but high returns (10.2%) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$18.48avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Good$6.42–$36.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,665.03avg incumbent reviews — the moat a new listing must climb
Market size
Okay$114K$114K/yr · 102K searches
Growth
Bad-35.5%90-day search growth — must beat 0% to launch
Returns
Bad10.2%return rate — above 5% kills the launch gate