50
Maidenform Panties
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$5.90–$31.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.97avg listing price — sweet spot $15–$100
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,038.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 502K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand