40
Madmia
Skip itSoft demand (-44.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great289.52avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Price range
Good$8.27–$30.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 418K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier