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Mac Duggal Gowns and Evening Dresses
Skip itHigh returns (22.7%) — this niche doesn't clear our bar today.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Great$63.08avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good627.83avg incumbent reviews — the moat a new listing must climb
Price range
Bad$8.78–$408.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Market size
Bad$12K$12K/yr · 327K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad22.7%return rate — above 5% kills the launch gate