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M65 Field Jacket
Skip itSoft demand (-55.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$103.94avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay$32.20–$208.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,275.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 373K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-55.5%90-day search growth — must beat 0% to launch
Returns
Bad14.7%return rate — above 5% kills the launch gate