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Lydia Deetz Wig
Skip itHigh returns (14.7%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Price range
Good$11.28–$21.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,422.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Market size
Bad$7K$7K/yr · 33K searches
Returns
Bad14.7%return rate — above 5% kills the launch gate
Signals High Returns