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Luna Lovegood
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.52avg listing price — sweet spot $15–$100
Price range
Great$10.47–$89.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,071.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 126K searches