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55

Lululemon

Worth a look

Shows a $6.3M/yr market, but weak search conversion (0.6%) keeps it on the watch list.

Market size 99Growth 20Conversion 7Competition 97Returns 16Price range 63Avg price 95Brand share 69Review moat 24Quality gap 45

Market size

Incredible$6.3M

$6.3M/yr · 44.8M searches

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible$25.03

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$6.44–$142.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,477.41

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Reviews