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Lululemon Shorts
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Growth
Great+107.8%90-day search growth — must beat 0% to launch
Avg price
Great$21.69avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$7.02–$40.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$301K$301K/yr · 2.4M searches
Review moat
Bad4,577.5avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.5%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale