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57

Luggage

Worth a look

Shows a $32.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 43Conversion 7Competition 94Returns 24Price range 37Avg price 77Brand share 72Review moat 21Quality gap 48

Market size

Incredible$32.7M

$32.7M/yr · 58.2M searches

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$95.20

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Price range

Okay$19.67–$235.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Review moat

Bad11,987.72

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Products