50
Lucy Wilde Costume Despicable Me
Worth a lookShows beatable incumbent ratings (4.0★), but high returns (16.1%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Incredible92.57avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.73avg listing price — sweet spot $15–$100
Price range
Great$6.38–$87.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 79K searches
Returns
Bad16.1%return rate — above 5% kills the launch gate