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Lucy Wig
Skip itHigh returns (18.4%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great233.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.29avg listing price — sweet spot $15–$100
Price range
Great$13.04–$31.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 25K searches
Returns
Bad18.4%return rate — above 5% kills the launch gate