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Loveshackfancy Maxi Dress
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but high returns (22.0%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$39.27avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Good$9.64–$128.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.2%90-day search growth — must beat 0% to launch
Review moat
Good1,218.01avg incumbent reviews — the moat a new listing must climb
Market size
Bad$15K$15K/yr · 541K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad22.0%return rate — above 5% kills the launch gate
Signals High Returns