50
Long White Cardigan for Women
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but high returns (10.7%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$21.39avg listing price — sweet spot $15–$100
Price range
Great$9.30–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,307.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 181K searches
Returns
Bad10.7%return rate — above 5% kills the launch gate