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Long Down Vest Women
Skip itSoft demand (-73.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.55avg listing price — sweet spot $15–$100
Price range
Great$10.74–$93.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good818.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$12K$12K/yr · 194K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.4%90-day search growth — must beat 0% to launch
Returns
Bad17.9%return rate — above 5% kills the launch gate