45
Long Black Coat
Skip itSoft demand (-71.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Incredible$42.88avg listing price — sweet spot $15–$100
Price range
Great$9.51–$91.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,681.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 546K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.6%90-day search growth — must beat 0% to launch
Returns
Bad17.6%return rate — above 5% kills the launch gate