55
Long Belly Button Rings
Worth a lookShows low returns (1.3%), but soft demand (+1.3% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good728.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.23–$24.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.52avg listing price — sweet spot $15–$100
Market size
Okay$132K$132K/yr · 406K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch