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Loki
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.37avg listing price — sweet spot $15–$100
Price range
Great$7.45–$56.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,227.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 338K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand