45
Locket Necklace
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.35avg listing price — sweet spot $15–$100
Price range
Great$6.68–$89.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$566K$566K/yr · 2.2M searches
Review moat
Good1,206.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale