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Lobster Shirt
Worth a lookShows demand growing +475.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+475.9%90-day search growth — must beat 0% to launch
Competition
Great21%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great237.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.38avg listing price — sweet spot $15–$100
Price range
Great$8.97–$43.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 199K searches