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Lobster Costume
Skip itHigh returns (11.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.00avg listing price — sweet spot $15–$100
Price range
Great$11.64–$40.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great290.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Bad$98K$98K/yr · 126K searches
Returns
Bad11.8%return rate — above 5% kills the launch gate
Signals High Returns