51
Lip Gloss Keychain
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-21.7% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Good$4.38–$34.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,327.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.83avg listing price — sweet spot $15–$100
Market size
Okay$122K$122K/yr · 1.1M searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand