27
Lion
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Price range
Good$8.70–$29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.00avg listing price — sweet spot $15–$100
Review moat
Good1,117.58avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 1.6M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier