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Lion Ears
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Review moat
Great491.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.78avg listing price — sweet spot $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad$5.95–$16.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 105K searches
Returns
Bad11.6%return rate — above 5% kills the launch gate