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Linen Maxi Dress
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Growth
Incredible+160.6%90-day search growth — must beat 0% to launch
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$35.34avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good794.15avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.09–$168.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$51K$51K/yr · 803K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad19.6%return rate — above 5% kills the launch gate