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Linen Cardigan
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Growth
Incredible+113.8%90-day search growth — must beat 0% to launch
Avg price
Great$19.30avg listing price — sweet spot $15–$100
Price range
Great$8.60–$35.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,948.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Market size
Bad$34K$34K/yr · 228K searches