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Light Blue Dress Shirt
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Price range
Incredible$14.92–$28.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.90avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,270.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$73K$73K/yr · 234K searches
Returns
Bad11.6%return rate — above 5% kills the launch gate
Signals High Returns